More fun flavored with more sweet treats than ever before -- that's the scoop on Le Mars' Ice Cream Days 2013. All the events last week were very well attended, according to Brad Pick, Le Mars Area Chamber of Commerce board president and vice president of marketing.
"Starting Wednesday with the Tri-State Drive-in Cruisers through the fireworks Saturday, I thought it was just a phenomenal event," he said. Days events he'd attended, Pick said. The Chamber coordinates Ice Cream Days each June in the four days leading up to Father's Day.
This year, Wells Enterprises sponsored new events in cooperation with the Chamber to celebrate Wells' 100th birthday in business. Wells is a family-owned ice cream and frozen novelty manufacturer and the city's largest employer.
The partnership between Wells and the Chamber this year impacted attendance at Ice Cream Days, Pick said. "I think we had a good event -- the things that Wells did this year made it, I think, the best Ice Cream Days event," he said.
Wells sponsored traditional activities such as the Le Mars Municipal Band Concert and new ones. They included an ice cream birthday bash, a taste of Wells' products, concerts, Abu Bekr Shrine's Horse Mounted Patrol, a Siouxland Barbershop quartet and fireworks.
Hundreds of children and parents gathered near the Olson Cultural Event Center for the Wells' Birthday Bash Friday, complete with free ice cream, free face painting, free inflatable activities, free train rides and free treats from local banks.
Then people packed the street in front of the Blue Bunny Ice Cream parlor to listen to Old Band Wallace and returning favorite Tonic Sol-fa while enjoying Wells' specialties including Banana Rum Reserve ice cream and Jolly Rancher bomb pops.
Eileen and Raymond Rohlfs, of Le Mars, set up lawn chairs with a good view of the stage to hear Tonic Sol-fa. "This is what we come down for," Eileen said. Audrey Twit, of St. Joseph, Minn., is a newcomer to Le Mars' annual summer celebration who read about it in Midwest Living magazine last year. She and her husband dried out from a downpour during Saturday's parade by looking at the Sittin' Pretty exhibit of painted chairs and tables in the Le Mars Arts Center.
The artwork was created by area artists as a fundraiser for the Le Mars Arts Council. Pick said It would be an "injustice" to any event to pick out a top highlight of all the Ice Cream Days activities.
People at Ice Cream Days events Saturday agreed.
Pypr Stoeffler, and her grandmother, Rhonda Hageman, both of Hinton, were drinking root beer floats at Miller's lunch at the Plymouth County Historical Museum in Le Mars Saturday. Pypr said she liked "all of it," especially the "parade and candy."
Rhonda looks forward to Art in the Park at Foster Park and "just looking at all the different ideas" there. "I just like the town of Le Mars," she said.
Rhonda grew up in Hinton and recalls swimming in "the pit" at Le Mars Municipal Park. John and Jeanette Baker, of LaPorte, Ind., arrived Thursday night to visit their daughter Donna Macek, and her husband Layne.
This isn't the Bakers first Ice Cream Day trip. "Le Mars is a friendly town and I love Blue Bunny Ice Cream," Jeanette said. The Bakers and their daughter were enjoying free ice cream at the Olson Cultural Event Center Saturday.
Sampling six ice cream flavor creation contest entries was a fun part of Ice Cream Days for Sharon K. Morrison, of Sioux City.
Dennis Morrice and Kimberly Ross, of Le Mars, won first prize in the contest sponsored by First National Bank, of Le Mars, and Wells. Morrice and Ross created Bada Bing! Ice Cream with Palmer Bing candies.
Some Ice Cream Days events had record numbers participating. The annual Disc Golf Tournament at West Floyd Park drew 80 people, which is 30 more than last year, according to event organizer Ben Sitzmann. "We had a great tournament, a great day," he said. There were 27 grillers in the Grill 'n' Chill Rib Rally on Saturday, meaning the judges -- and samplers -- ended up with very full stomachs.
Competitors said they had a great day at the grills. "We enjoy doing it as a family event," said Bruce Vonk, of Spark BBQ from Sioux Center. "Our whole family will be here."
They participate in several grill-offs each summer, but Vonk said they enjoy Ice Cream Days a lot. "It's a friendly crowd, and the atmosphere is awesome," he said. Delicious treats even flavored the fireworks finale for Ice Cream Days.
A 30-minute skyshow featured hearts, a sundae and a rapid-fire series of fireworks which lit a 100th birthday sign and an ice cream cone. Weather didn't dampen the Ice Cream Days celebration -- with the exception of Saturday's big parade.
Pick estimated 90 of the 100 entries made it through the downtown portion of the parade route Saturday morning. "We knew the rain was coming; we didn't know exactly when it was going to it," he said. Ice Cream Days organizers don't control the weather, but they do evaluate the annual celebration.
The Chamber will have a wrap-up meeting soon to talk about this year's Ice Cream Days and plan for 2014, Pick said. "I want to thank all the groups that sponsored events and put on events," he said. "I was just blown away by the attendance and everybody just seemed to have a great time." He said Ice Cream Days was an excellent showcase for the community.
"I think we're going to continue to grow the event and see more and more people making ice Cream Days their family vacation destination."